21.05.2015

The ArcelorMittal blog in Germany: steel meets social media

Cologne, 21 May 2015 – The world’s largest steel producer has many stories to tell – from products to financial results through investments in facilities and employees to examples where ArcelorMittal steel contributes as the fabric of life. This includes the new European Central Bank building in Frankfurt and the Reichstag dome in Berlin. And there are many more stories to tell – for example, about the development of the former Eisenhüttenkombinat Ost (EKO) to today’s ArcelorMittal Eisenhüttenstadt. Or how Cologne’s football stadium received a new roof and why beams from Luxembourg have been the best solution. Not to mention the career paths and tips for women and what our apprentices have experienced during their field trip to the tropics.

ArcelorMittal Germany has launched a new blog to report about these stories and many more. It can be found at http://blog.germany.arcelormittal.com/en.

Therein the company provides the readers with a broad view behind its scenes. Employees from different sites are blogging in German and English language on different topics around steel. Various topics about employees, innovation, jobs and career as well as community engagement will have their place, from technical background knowledge about steel production through reports from daily working life to the introduction of social projects.

Another highlight: The CEOs of the sites have their own blog to report personally about the group’s success stories and challenges in Germany and Europe. “This blog shows that steel as an innovative material can also score in social web. Meanwhile, our employees get the chance to give their views. Finally, they are the most important part to make the company so unique as the world’s leading steel producer”, comments Frank Schulz, CEO of ArcelorMittal Germany. He has published the first CEO blog post himself. It deals with Germany’s and the European Union’s current energy and climate policy whose outcome will be a determining factor for the future and competitiveness of the steel industry. Schulz calls for a far-reaching reform of emission trading in order to achieve a sustainable reduction of CO2 emissions and to preserve the steel industry in Germany and Europe.

 

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