New app: ArcelorMittal launches Steel Advisor for Industry

In an increasingly digitalised economy, ArcelorMittal Europe – Flat Products is providing its customers with a competitive edge via the launch of a new app, Steel Advisor for Industry, a product selection guide to help manufacturers and designers find the most suitable steel product for their requirements.

In today’s business context, speed, connectivity and simplified processes are crucial. This new, simple-to-use app enables customers to locate the latest information on ArcelorMittal’s wide range of steels for eight different industrial sectors – in a matter of seconds. Aimed at customers, manufacturers, designers, architects and researchers, Steel Advisor is available as an app for both iOS and Android devices, providing quick and easy access to product information for anyone with an Apple or Android smartphone or tablet. Steel Advisor can also be directly accessed via the ArcelorMittal website: http://industry.arcelormittal.com/steeladvisor.

The right steel for each application - just a few clicks away´
In just a few clicks, steel customers can quickly locate information and discover a list of the recommended best-in-class ArcelorMittal products for their needs, whatever the sector – building & construction, domestic appliances, electric machines, energy, industrial equipment, infrastructure, shipbuilding or yellow & green goods. A customer from the construction industry might be looking for a satin-finished steel to use on a coastal building façade in North Europe. An equipment manufacturer might need a steel tough enough to withstand the abrasive conditions of the mining industry. And a solar farm manufacturer might be looking for a steel grade with high mechanical properties and corrosion resistance. Whatever his or her requirements, Steel Advisor instantly provides tailored recommendations.

“Steel Advisor is the easiest way for our industry customers to find the suitable steel solution they are looking for,” says Tabrez Ahmad, product marketing lead for hot and rolled products.

A colour scheme to suit every taste
The app also features a palette selector for applications where   visual aspect – such as colour and surface - plays an important role,   as in building and construction, or in home appliances. “At their fingertips they have all the information they need to find the best-in-class ArcelorMittal products and coatings for their application,” says André Lavaud, responsible for organic coated products. In addition, the Steel Advisor provides a personalised contact service with a large team of experts to answer any technical or commercial questions they may have. Steel Advisor supports ArcelorMittal Europe – Flat Products’ recently updated online catalogue for industrial applications: http://industry.arcelormittal.com/catalogue


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